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OUR APPROACH
[Purpose Labs Formula]
Unleash Your Teams’ Impact

Purpose is the fuel of organizational performance, energized by inspired people and championship culture. The gateway to this transformation is leadership – as leaders set the tone for culture, culture sets the tone for people, and people drive our business. To unlock this potential, you’ll need a playbook, and we can help. It’s time to Play Offense.

Why Purpose Labs?
[Architect of Playing Offense]
Our Founder

Paul Epstein spent nearly 15 years in the NFL and NBA – leading business teams and transforming cultures. Then he had a transformation of his own. Paul found his ‘Why’ – “To inspire purpose in others so they can Play Offense in life.” It served as his North Star and fueled a passion and meaning for each day, emerging committed to sharing this gift of purpose with others. Paul knew the inspiration would have to be backed by action and process for the impact to scale. In comes Playing Offense, a playbook of success and significance he now shares with us all.

PLAYBOOK
[Playing Offense]
Playing offense is an all-gas-no-brakes methodology for personal and team transformation –  fueled by a mindset that will inspire action and empower you to lead in business and life.
The Impact of Playing Offense

Build leaders, teams, and culture.

Grow yourself, followers, and careers.

Inspire vision, action, and performance.

Lead with purpose, authenticity, and courage.

Live a life of fulfillment, impact, and legacy.

The Five Pillars

Pillar 1

Live With Championship Purpose
Transform from paycheck-driven to purpose-driven.

Pillar 2

Be The Storm Chaser
Transform from adversity to achievement.

Pillar 3

Salute The Long Snapper
Transform from disengaged to inspired.

Pillar 4

Embody Gold Jacket Culture
Transform from command and control to camaraderie and connection.

Pillar 5

Leave It Better Than You Found It
Transform from success to success AND significance.

The ROI of Living and Leading with Purpose

source: scienceofpurpose.org

MORE LIKELY TO BE HIGH PERFORMERS 30%
MORE LIKELY TO BE IN LEADERSHIP POSITIONS 50%
HIGHER LEVELS OF FULFILLMENT AT WORK 64%
GLOBAL CONSUMERS WILL SWITCH TO HIGHER PURPOSE BRANDS 73%
HIGHER LIKELIHOOD ORGANIZATIONAL REVENUE GROWTH 202%
Activate
[Customized Playbook]
Who We Serve
Individuals
Whether you’re looking to ‘Find Your Why’, level up your leadership, or craft a game plan to transform jobs to careers and careers to callings, Purpose Labs can help.
  • Ideal For
  •  Existing and Aspiring Leaders
  •  Founders and Entrepreneurs
  •  Coaches and Consultants
  •  Personal Development Seekers
Teams
If you want to maximize your teams performance, it’s an inside game. Purpose Labs can help unearth each person’s inner motivations and inspiration to drive the authentic engagement and buy-in you’re after.
  • Ideal For
  • Organizational Leaders and Managers
  •  Business Unit and Department Heads
  •  Chief People and Talent Officers
  •  Culture Champions and Motivators
Organizations
For Founding teams or Fortune C-suites alike, discover and rally your organization around a revamped vision, mission, and values. Cap it off with a collective ‘Why’ to fuel your culture for years to come.
  • Ideal For
  •  CEO’s and Head Visionaries
  •  CHRO’s and CPO’s
  •  Leader of Leaders
  •  Change Makers of Culture
Lasting Impact
[Action Plans]
How We Serve

Training

Built for leadership and departmental teams, both virtual and in-person, we’ve curated a series of Playing Offense workshops designed to transform your leadership, your team, and your culture.

Consulting

Consider Paul your Chief People Officer, to work in lock step with your existing leadership team to embed the daily practices, principles, and methodology of Playing Offense inside your organization.

Coaching

Constructed as a hybrid group and individual experience, bring your leadership team through a purpose-centered program that will transform managers into leaders, while building an inspirational culture.

Speaking

What do you get when you mix a 15-year journey leading business teams in the NFL and NBA to then consult Fortune organizations on best practices in leadership and culture? A Paul Epstein keynote.
PURPOSE
Meet Me at the 50

Paul Epstein has inspired inspired thousands of leaders to live with purpose and play offense.

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